Wellness can mean a million different things. And well.ca sells pretty much all of them. So to speak to every Canadian regardless of how they like to well, we launched a national TV spot that delivered the universal feeling of wellness - and then told Canadians exactly where to find it.
We helped MGD be the first beer to enter the urban nightlife space. By contributing to the culture instead of just speaking to it. The campaign involved partnering with influencers who were true to the scene, and included everything from OOH and OLV to a custom track from Toronto rapper Shaquille Baptiste.
To tackle a growing feeling that delivery services under deliver, we created a robust digital campaign highlighting specific ways Shipt is delivery done differently. From bananas that are the perfect degree of green, to lunch meat in multiple thicknesses.
The campaign also included bite-sized social pieces designed to work
with sound on or off, and to highlight real-life moments where Shipt
delivers peace of mind.
And finally, a range of audio ads and an
interactive Snapchat filter to round out the experience.
The PC Financial Mastercard won Canada’s most satisfying credit card.
To let the rest of Canada test drive what they were missing out on, we created a collection of oddly satisfying content.
To address Ontario’s growing shortage of tradespeople, this campaign aims to elevate the trades into a viable career path for students to pursue their passions.
It’s true what they say: more money equals more problems. This national campaign reminded high-net-worth clients that the peace of mind a financial advisor brings isn’t just valuable; it’s priceless.
Tasked with transforming Proactiv from a functional infomercial brand, we developed a net-new voice and look to be used across TV, digital and social. Now they can do more than sell to people; they can talk to them, too.
If you watched Riverdale Season 2 (that’s okay, I probably wouldn’t admit it either), you’ve heard of Jingle Jangle: a coke-meets-meth drug half the school was taking.
To play to our audience’s 90s nostalgia, we parodied Rachael Leigh Cook’s “Frying Pan” PSA circa 1997. But instead of Rachael we cast Ronnie, and instead of heroin, she told us what Jingle Jangle will do to your brain.
Everyone knows the Olympics are about victory. But at a time of heightened global conflict, we wanted to remind people that they’re also about virtue.
The ‘Be Olympic’ campaign for the Pyeongchang 2018 Winter Olympics celebrated the ultimate victory: virtuous victory. While at the same time showcasing our Canadian athletes in their pursuit of it.
A book of original poems & macro photography that explores the vulnerable thoughts that fill our heads, and the everyday objects that surround us.
The PC Financial Mastercard makes the everyday better and more rewarding by earning you free stuff on the stuff you need to buy anyway. But how to get that across in a way people might actually want to watch?
We took an average school picture day and made it anything but. We cast real kids who told us what they really wanted to be when they grew up. And then, with the help of backdrops, propping, costumes, animal wranglers and a little Photoshop magic, we surprised them by making their big-kid dreams come true.
What didn’t we do? Mention banking or credit cards, ever.
For a kid, space is one of the most fascinating topics there is (right up there with firetrucks, trains and bodily fluids).
So to promote the Netflix original Lost in Space, in a parody of Between Two Ferns, we let kids ask Canadian astronaut Chris Hadfield their juiciest space questions.
